Recently, our team has been inspired by the work of Niko, one of our identity1 national educators and hairdresser at the Downtown Gene Juarez Salon & Spa. He's worked for Gene Juarez for over 11 years and in the last year, his editorial work started to get noticed!
Niko started building his book in the first year with Gene Juarez, while he worked at the Redmond salon. He began by collaborating with a nearby photographer, who was also looking to develop her portfolio and get experience. They started doing shoots 2-3 times a week, and would work all day and stay up all night practicing and learning.
In 2011, his work has been on the cover of Papercut magazine twice, and featured in 3 different editorial shoots for the magazine. His work has also been seen in Seattle Met magazine, Fashion Gone Rogue and he's had the pleasure of working with actress Elizabeth Mitchell.
“My favorite part about editorial work is the collaborative process – developing the story, creating the narrative and getting everything to work together”, says Niko.
And the amazing cover shot:
“I’m inspired by the global tribe of the hairdresser. Wherever I go, I can find my tribe. No matter what language we speak, we can communicate in the universal language of hair and fashion. We can speak the same language”, says Niko.
As for his favorite identity¹ product on set? “ocean texture spray. It’s so versatile. ocean texture spray creates incredible texture and as an editorial stylist, it’s the one product you MUST have in your kit”!
What does Niko have in store for 2012? We can't wait to see!